Freelance copywriter with background in journalism. Experience in advertising (in-agency), B2B and B2C, short and long form copy, blogs and articles, e-commerce, SEO, retail and commercial marketing.
Evolving trends in the financial services industry
Greater digitisation coupled with the effects of the pandemic have profoundly impacted consumer behaviour around financial services, according to a new YouGov report. The research, which spans 18 international markets and captures responses from over 20,000 individuals, offers valuable global insights into evolving trends in the financial services industry.
7 simple health hacks for your home
Health-focused blog for CVS MinuteClinic: Many of the best habits for good health begin at home...
7 sleep myths you should put to bed
America has a sleep problem: 35% of adults in the US aren't getting the recommended seven hours of sleep a night, according to the Centers for Disease Control and Prevention (CDC). A health-focused blog post for CVS MinuteClinic.
Could your home be causing you sinusitis?
Health-focused blog post for the USA's CVS MinuteClinic: How to safeguard your home against five potential sinus irritants.
How Freelancers Can Avoid Wasting Time Between Jobs
A piece for Contently's own blog for freelancers, this is a first-hand account of why I actively declined all client work that came my way – and what I did with my time out of the gig ring.
Garden Court Chambers: new website launch
London's Garden Court Chambers overhauled its old website for this bespoke incarnation. I worked with BeContent.net, and the Chambers' head of marketing to help audit, proof, rewrite and upload copy (and some images) onto the new CMS.
Powerpuff Girls X London College of Fashion
Coinciding with London Fashion Week (February 2019), Cartoon Network asked Produce UK to materialise a collaboration between London College of Fashion and the Powerpuff Girls brand.
International Quarter London Fluoro Forest
With partners Lendlease for Christmas 2018, Produce UK were excited to create ‘Fluorescent Forest’, a vividly colourful and high-impact design-led spatial installation at the heart of the International Quarter London.
It’s a very merry #chickmas down at the Beano Studio on Fleet Street!
The Produce UK team worked with some of The Beano’s illustrators to come up with this tongue-in-cheek (or should that be tongue-in-chick…) festive window celebrating all things Beano.
Drum roll, please! Produce UK win at The Drum Experience Awards 2018
From writing the entry that scooped Produce UK their gong at the prestigious Drum Experience Awards, to talking about it in this news piece for the company website.
Phoebe English X Grand Marnier: A Tale of Alchemy
Literally twisting the traditions of mixology, this three-night bespoke event took place in the opulent Serge Bar in west London’s incredible Mandrake Hotel.
International Quarter London’s public activation programme
To celebrate the launch of the International Quarter London in Stratford, Produce UK partnered with Lendlease to create a packed programme of experiential events and activations around the area.
Rum Tings – Wray & Nephew’s Summer Jerk Fest
Wray’s Jerk Fest was a 9-hour-long open-air feast of Jamaican culture at The Bussey Rooftop Bar in Peckham.
Slideatron – Christmas at Wembley Park
Stepping into brave placemaking territory for their Christmas activation, Produce UK were asked to deliver something truly spectacular at Wembley Stadium for Christmas 2017.